Independent Broadcasting System (Solenial)

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Independent Broadcasting System, better known as just IBS is the main channel of IBS Mediacorp, a Solenian company partially owned by Lenaporean interests. It is Solenial's first commercially-operated television station and the first such channel in Southern Eurectipheria. It is the most-watched commercial station in the country, popular especially with those aged between 20 and 49. IBS is a general entertainment channel with infotainment, television drama, talk shows, game shows, news and talent shows.

History[edit | edit source]

The Solenian Executive Chamber discussed the potential introduction of a commercial television channel in 1955. At the time, the government-run Solenian Broadcasting Corporation had a de facto monopoly on television, when its service started in 1950. The Executive Chamber said that a commercial television channel would lead to a better harmony between the people's relation with the small screen, and that would make television look more profitable. IBS started bidding for the television license in April 1956 and was given the green light in February 1957. They had already operated a radio station for twenty years, one of the first such stations to operate, albeit with a marginal success until the War ended. The SBC, which operated on a heavily decentralized system, forbid advertising on all its operation until 1965, when the Solenial Agency for Broadcast Advertising (SABA) was founded and all ads started on its competitor in 1967.

IBS launched on October 1, 1958. The channel had basic aid from Associated-Rediffusion and Michillian production company Alpha Television. In order to fight against the launch of the new channel, SBC Television broadcast a special live show starring decadent celebrities from the Solenian music scene. SBC's first night consisted of two imported series, a news bulletin and the first adverts.

What made Solenial unique in this situation is that, while other countries had advertisements on their respective government-run broadcasters (often since their launches), IBS managed to legalize advertisements first on the commercial broadcaster before the SBC responded. This led to the signing of the 1965 Advertising Law.

IBS broadcast entirely in English, unlike the SBC who broadcast in English, Portuguese, Kokni and Solén.

In 2007, it lost the rights to air The Bold and the Beautiful to Seven, but in December 2010, it returned.