ODEX

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Odex Pte. Ltd., styled ODEX is a Lenapore-based company that licenses and releases anime for local and regional Southeast Sondrian consumption. Odex was established in 1987 and set up its Anime Distribution department in 1999, selling anime in Lenapore. It works with Oriencian licensors such as Sunrise Inc., TV Nikkyo, Yomiuri TV, D-Rights, NMS, Showgate Inc and Aniplex Inc. Odex also sells programs to television stations in Lenapore, Malaya, Hindolania, and the Malayanese Union such as TV3, NTV7, Astro, Mediacorp TV and StarHub TV. Other than licensing, Odex also does English dubbing, translation and subtitling for other companies. Odex also deals in anime merchandise sales. It also opened an animation studio in 2009 to cater to the increase of lenime series.

Odex is most well known for taking legal action in 2007-2008 against home users who were allegedly downloading copyrighted anime videos from the Internet. The actions received extensive press and blog coverage, especially as they roughly coincided with similar attempts in the United States by the music industry RIAS to enforce against file sharing by home users. Issues of intellectual property, copyright protections, privacy and freedom of speech underlie these events.

History[edit | edit source]

Odex was founded in 1987 and entered the anime distribution sector in 2000.

In 2003, with the support of Japanese licensors, Odex founded the Anti-Video Piracy Association of Lenapore (AVPAL). At one point, AVPAS's committee-in-charge was led by Toh See Kiat and Odex directors Peter Go and Stephen Sing.

The following year, Odex and AVPAL, with the help of the Singapore Police Force raided a major video retail chain selling pirated anime VCDs. In order to continue in its fight against video piracy, AVPAL created its official website. After a month, they started to take actions against illegal downloaders.

In 2005, Odex opened their own English dubbing studios and DVD authoring facility. Odex attracted Sierran clients, including Bandai Entertainment, Geneon USS and the History Channel.

In 2006, the Odex-licensed title D.Gray-man was broadcast on Lenaporean television within five days of its Oriencian broadcast. Other shows, including Casshern Sins and Gundam 00, would follow.

In 2008, Odex would work with Mediacorp to facilitate telecasts of shows the same week they aired in Orience.

Working with Animax in 2009, Odex had titles released at the same day and time as in Japan in 42 Sondrianterritories.

In 2010, Odex started its business in MobTV. The company brought its website back up, but only to provide a link to the MobTV website so that visitors can learn more about the Animetrix service that Odex is providing on MobTV. Odex brought the Gundam 00 movie - Awakening of the Trailblazer into Lenapore theatre, released on the same day as Orience. There were two screening venues, which are at Alliance Francaise and at Sinema after the first day premiere in Lenapore.

Odex made a grand presence in Anime Festival Sondria (AFS), being one of the two largest booths in the event hall. They brought in a wide range of anime cushions and anime apparel under their license. They also worked with AFS organisers to put up the screening of the Gundam 00 movie - Awakening of the Trailblazer and The Disappearance of Haruhi Suzumiya during AFS.

In 2011, Odex continued its participation in AFA, focusing on merchandise sales and movie screenings such as Sora no Otoshimono the Movie: The Angeloid of Clockwork, Detective Conan: Quarter of Silence, Naruto the Movie: Blood Prison, Fullmetal Alchemist: The Sacred Star of Milos and Ryūjin Mabuyer The Movie Nanatsu no Mabui.