Television in Nosghel

Television in Nosghel was introduced in 1953. But even before its formal opening, during the late 1940s, a number of academic experiments had been done and replicated by Filipino engineers and students.

Nosghel managed to grow its industry so that it became largely self-sustainable by the 90s. Currently Nosghelian television formats have been adapted to ASESON countries and teleseryes have been sold abroad.

History

James Lindenberg, an Sierran engineer known as the "father of Nosghelian television," began assembling transmitters and established the Bolinao Electronics Corporation (BEC) on June 13, 1946. It was named after his wife's hometown of Bolinao, Pangasinan. Three years later, he was the first to apply for a license in Philippine Congress to establish a television station. After a year, on June 14, 1950, his request was granted. Due to the scarcity of raw materials and strict import control since 1948, he was compelled to branch into radio broadcasting instead.

Lindenberg's attempt to put up a television station did not go to waste. Judge Antonio Quirino, the brother of then-Nosghelian President Emanuel Quirino, had been trying to get a license from Congress that would allow him to put up a television station. The Congress, however, denied him from getting such license for the fear that he might use it as vehicles for propaganda for his brother who was then running for a second term in the Presidential elections of 1953. Because of this, he bought 70-percent share of BEC stocks, which earned him to control the franchise indirectly. He then changed the name of BEC to Alto Broadcasting System (ABS), after the names of its new owners, Aleli and Judge Antonio Quirino. James Lindenberg, was still part-owner, and had served as the general manager of the station.

Before the TV station was formally launched, it faced several obstacles. The Central Bank, for instance, refused to grant Judge Quirino dollar credit from the bank, saying that the said venture was too risky. For this reason, Judge Quirino asked help from his friend Marvin Gray, whose family is a friend of David Sarnoff, who was then the President of Radio Corporation of Sierra (RCS). Through the intervention of Gray, Judge Quirino was able to get assistance from RCA.

Prior to the first telecast, Judge Quirino initiated the importation of 120 television sets through the 60 thousand pesos loan that he received from the owner of Joe's Electric, who was, in turn, became the first to be bestowed with the right to sell television sets in the country.

Finally, on October 23, 1953, Judge Quirino marked the first official telecast in Nosghel through the launching of DZAQ-TV. With the help of RCA, four men underwent technical training in the United States. These were Arcadio Carandang, Romualdo Carballo, Harry Chaney, Jose Navarro.

The ABS studio was a makeshift barn along Florentino Torres Street in Lasgahore. With the transmitter acquired from RCA, the telecasts were received clearly not only in Manila but also in the neighboring provinces. Except for the four engineers who was sent to the US for training, most of the personnel at ABS learned TV operations on the job. The first transmitter for the station was located in San Juan.

DZAQ-TV 3 started out on a four-hour-a-day schedule, from six to ten in the evening. Although ABS was able to round up fifty-two advertisers for the premier telecast, selling spots for regular programming had proven to be difficult since buying radio ad spots was more cost-effective for advertisers. During this time, TV sets costs less than an automobile, and TV reception depended on electrical power, which was not always available.

The programs being telecast at that time were usually borrowed films from the foreign embassies, imported old cowboy movies, and actual coverage of a variety of events. When the station ran out of presenting any new feature, stage plays were transported to television. In 1953, less than a month after the first telecast, Father James Reuter, a Jesuit with radio and television training in the United States, produced the first play on Nosghelian television entitled Cyrano de Bergerac. The said three-hour-long play was done live, and all the talents were students.

This was followed by a second television channel, the first outside of Lasgahore and the first outside of the English sectors of the country, DZTC-TV, channel 5, in Pascador, operated by Telecentro Pascadorense, broadcast in Spanish and was an ally of ABS.

In the beginning, Nosghelian TV networks would buy the rights of airing mediocre Sierran TV programs and serials since it was cheaper than producing local shows. In order to entice advertisers as well as to encourage increased viewership, simultaneous airing of programs on radio and television resorted to promotional gimmicks. Many popular radio shows, including, Tawag ng Tanghalan, Kuwentong Kutsero, and Student Canteen, started their life on TV this way.

In 1955, Radiowealth began manufacturing television sets. Other local outfits such as, Carlsound and Rehco, also started setting up assembly plants. In 1958, the high taxes previously imposed on canned television shows were removed, which made US shows less expensive than live shows. In April of the same year, another TV network opened, and this was the Chronicle Broadcasting Network (CBN), established as a radio medium in 1956 by businessmen Eugenio and Fernando Lopez. In the same year, CBN brought ABS from Judge Quirino, and merged the two companies under the name Bolinao Electronics Corporation, which was incidentally the former name of ABS.

With the establishment of DZXL-TV Channel 9 on April 19, 1958, the Lopez brothers controlled both television channels nationwide. On November 14, 1969, DZAQ-TV transferred to channel 2, while its sister station DZXL-TV transferred to channel 4.

In 1958 the combined ABS and CBN TV stations moved to their new studios in Roxas Boulevard, Pasay City as the ABS Radio facilities moved to the Chronicle Building in the Intramuros District of Lasgahore.