Sierranization in the Michillies

In the Michillies, Sierranization is not a cultural term, rather an economical term. Throughout much of the 90s, the country was considered by international scholars as "the Eurectipherian United States of Sierra", with regards to the economical sector and the rise of capitalism following the 1984 coup.

Language

It is often suggested that the Michillies have helped with the changes of the English language outside of Nashland with the Michillian standard shaping up the Sierran standard which is considered "standard" by the AoN.

Business and brands

A number of Sierran companies have invested in the Michillies beforehand but such investments grew after 1985, as well as investments coming from former colony Hopeland.

Although much of the Michillian business structure was based on the Eurectipherian company structure (BP's former joint-venture with MP before the 1960s as NMP which eventually resulted in BP trading on its own in the Michillies), few Sierran companies traded in the Michillies before 1991.

One of the former Seven Sister oil companies, Esso, operated in the Michillies until 1999 when they were all taken over by MP following a business decision. Esso's only competitors were MP, NPS (now NAP) and BP. Coca-Cola wasn't even allowed in the Michillies until 1972, though there was a brief period in 1979 where it was banned due to "health concerns". The Michillies are currently one of the countries that consume it the least.

Fast-food restaurants started with local chain Abracadabra in 1985. It only had one location in Launceston until it expanded within the city in 1989 and outside in 1990. In the same year, McDonalds and Pizza Hut entered the Michillian market as a sign of "globalization". This was to be followed by Burger King in 1991. Many Sierran fast-food chains tried entering the Michillian market but only operated for several years before being sacrificed due to potential economical damage.

Fast-food fiascos

In the mid-90s, two Sierran brands, Chuck E. Cheese's and A&W Restaurants tried to enter the Michillies, seeing great potential in other Eurectipherian markets. Out of these two, Chuck E. Cheese's was the most successful, opening its first outlet in 1993, but left the country in August 2001 due to financial difficulties. A&W on the other hand, was known for being more "unfamiliar" and operated between 1994 and 1999, having four outlets in its apex.

Media

Most Sierran products came to the Michillies to movie theatres. MBC Television relied on limited content because of the broadcasting monopoly it held until 1985. Certain programs had to be edited out in order to fit in with the Michillian moral guidelines of the time. Following the 1984 riots, the country became a laicist state and more and more imports joined the schedule, before eventually moving over to TV Two. Because of this, the number of Michillian programming started to diminish. In order to alleviate the situation, the government created Michillies on Air, which was dependent on the Broadcasting Fee until it was abolished in 1998.

Media ownership laws in the Michillies forbade ownership of television stations by foreign companies between 1994 and 1996. ITN was owned by Ted Turner who set up the station in 1992 but quickly sold itself off to the Amalgamated Savings Bank-run Ambition Trust.

Consequences

Upon the end of the process of Sierranization, the so-called "Michillian Dream" (itself the Eurectipherian equivalent of the Sierran Dream) was created. Investments in the Michillies grew by 2010.