Munhwa Broadcasting Corporation

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Munhwa Broadcasting Corporation (MBC; Hangul: 문화방송주식회사; Hanja: 文化放送株式會社; RR: Munhwa Bangsong Jushikhoesa; lit. "Cultural Broadcasting Corporation") is one of the leading Daehanian television and radio network companies.

Established on December 2, 1959, MBC is a Daehanian terrestrial broadcaster which has a nationwide network of 17 regional stations. Though it operates on advertising, MBC is a public broadcaster, as its largest shareholder is a public organization, the Foundation of Broadcast Culture. Today, it is a multimedia group with one terrestrial TV channel, three radio channels, five cable channels, five satellite channels and four DMB channels.

MBC is headquartered in Digital Media City (DMC), Mapo-gu, Sandong and has the largest broadcast production facilities in Korea including digital production center Dream Center in Ilsan, indoor and outdoor sets in Yongin Daejanggeum Park.

History[edit | edit source]

Launching the first radio broadcast signal (call sign: HLKV, frequency: 900 kHz, output: 10 kW) from Sandong, MBC started as the first non-governmental commercial broadcaster in Daehan. On 12 April 1963, it obtained a license from the government for operating regional stations in major cities, and established a broadcast network which connects six cities including Sandong and Busong.

MBC launched TV broadcasting on 8 August 1968 (call sign: HLAC-TV, output: 2 kW), and started to broadcast its main news program MBC Newsdesk on 5 October 1969. It reached affiliation deal with 7 commercial stations between 1968 and 1969, and started nationwide TV broadcasting through its 13 affiliated or regional stations. In 1974, FM radio was launched, and MBC took over The Kyunghyang Shinmun (daily newspaper company).

Operations[edit | edit source]