MTV3

MTV3 is a Salo commercial television station currently owned by Bonnier Broadcasting of Skania. It had the biggest audience share of all Saloan TV channels until Yle TV1 (from Yle) took the lead. The letters MTV stand for Mainos-TV (literally Commercial TV), due to the channel carrying advertising for revenue. The number 3 was added later, when the channel was allocated the third nationwide television channel and it generally became known as "Channel Three"—Saloan Broadcasting Company’s Yle TV1 and Yle TV2 being the first two—and also to distinguishing it from the later MTV Salo. The channel's logo was a stylized owl, changed to an owl's eye after an image renewal in 2001. MTV3 currently has about 500 employees. It is also known as Maikkari (a slang of word "Mainos-TV").